Featured in Meetings Today: How Cruise Events Are Steering Brand Success

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I am thrilled to share that Meetings Today, a premier publication for meeting and event professionals, has featured my work in their latest article, “New Book Shows How to Leverage Cruise Events for Brand Success.” As a leading voice in event strategy and innovation, Meetings Today consistently highlights emerging trends that shape how planners create meaningful, results-driven experiences—and this feature is no exception.

The article delves into key insights from my new book, Navigating Brand Success: Leveraging Cruise Events to Elevate Engagement and ROI, and explores why cruise-based events are quickly becoming a game-changer for planners seeking to break free from traditional ballrooms. With built-in logistics, world-class amenities, and immersive environments designed for connection, cruise ships provide planners a turnkey solution that is both inspiring and strategic.

Whether you’re organizing a leadership summit, incentive program, or brand activation, Meetings Today shows how hosting events at sea offers not only a “wow” factor but a real return on investment. This piece is a must-read for anyone ready to rethink how and where we bring people together.

For planners, marketers, and business leaders alike, this presents an opportunity to reimagine the event experience and adopt a model that seamlessly combines adventure with intention. I encourage you to explore the full article and consider how cruise-based events can help you chart a course toward more impactful and unforgettable brand experiences.