Franchise Conferences on Cruise Ships: The Next Big Thing in Franchising

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Franchisors are taking their annual conferences and events to sea

 

Smart franchisors know that a collaborative and inclusive culture makes for a stronger and more productive franchise system. That’s why so many franchisors hold fun annual conferences and events that bring franchisees together in an enjoyable way. These events allow franchisees and corporate employees to meet face-to-face, get to know each other better, and share best practices. Essentially, a franchise system can turn itself into more of a franchise family by inviting everyone for a few days of fun, relaxation, and team building. 

Franchisors are starting to think outside of the box (or, in this instance, outside of the hotel’s conference room) and choosing unique venues for their annual conferences and events. Keith Lefkof, franchisee of Cruise Planners, www.landnseatrips.com, explains this shift. “Franchise conferences and events have traditionally been held at hotels and resorts in cities or travel destinations, but now franchisors are getting creative by offering more memorable experiences that franchisees will talk about for years to come,” he says. “It’s the next big thing in franchising.”

A diverse career in hospitality management, event planning, commercial real estate, and franchise consulting gave Lefkof a firsthand look at the trends in franchise conferences and corporate events. Lefkof’s background has led to his current passion as a cruise consultant and franchisee with Cruise Planners. Leveraging his experience, Lefkof is now seizing an opportunity to offer franchisors and corporations a new twist on traditional events.

Riding a different wave

Hosting an annual franchise conference on a cruise ship is an amazing way to make a lasting impression and build a strong franchise family foundation. Cruising offers a family-friendly environment, where you can bring franchisees, corporate teams, plus everyone’s families (including children if desired) together in one place, with lots of aged-based activities that you could never find at a typical resort or hotel.